Note: Normally I would have posted this on FrederickFaulkner.com, but I'm doing some back-end management that is limiting my posting on that site. I will re-publish this post there as it is more of an appropriate forum than Let's Ride.
So WordPress.com launched today. Everyone at once now: "Hurray!"
That’s not a sarcastic statement. It is a good thing...competition is a good thing. That is how Six Apart has to look at this with WordPress.com being a direct competitor to TypePad. But while WordPress.com will get a lot of fan fare into the medium as an alternative hosted blog software, TypePad has some advantages going for them (even with the service
issues) that most bloggers don’t think too much about when they pick services. In one word: Portability.
Recently at BlawgThink! Peter Flaschner of The Blog Studio had a session on "Costly Mistakes for Newbies." One of the few mistakes that most newbie bloggers do that is not just a monetary mistake, it is a flexibility mistake, is not owning your own domain.
I couldn't agree more.
Most bloggers who picked TypePad did it for the stable platform that it is and for the cheap monthly hosting fee. They wanted the down and dirty, basic version of Movable Type. Sign-up, give them a credit card number, pick a blog name, and you're off and running in 10 minutes or less. It is a great model. This model has made Six Apart a lot of money, and money that WordPress.com won't see because their service is free (still a great selling point), but I digress. One of the most overlooked features of TypePad, and one that costs extra money, hence why it is overlooked, is domain mapping.
Once you publish your blog with a http://myblogname.typepad.com
you were sunk whether you knew it or not. Now if you mapped your TypePad account to a domain name like http://www.yourblogname.com you could change your back-end system (like from TypePad to WordPress.com) almost seamlessly and your visitors wouldn't even know it. In reality, if a TypePad user were to switch blog services the financial implications are minimal, the readership issues are HUGE. HUGE because there are a lot of readers who do not use RSS, and hence will not know you have changed locations. Those readers may not visitor your blog daily, but rather weekly, monthly, every other month, or just when they have time to surf the Web. Now you have lost readers. Maybe forever (though the loyal ones will find you via tools like Technorati).
A related issue comes with your News Feeds (XML, RSS, Atom syndication feeds). If you never changed the default setting you have the same problem with your domain name. Now if you set up an account with Feedburner from the beginning, never giving visitors an opportunity to subscribe to the raw (XML file, you are in somewhat better shape. By giving your subscribers a feed that is actually a third party feed that can change the source, you have enabled a part of your site to be portable.
Now SixApart does have their fair share of making up to do. They have already announced a rebate for up to 45 days fo service for free depending on who inconvenienced you felt with their outages. An interesting take on this type of customer service for sure. But even after the rebate offer there are still reports of outages that are causing customers to pause and seriously debate the cost/benefit analysis of moving hosts.
Just today Paul Cheney over at Radiant Marketing Group posed the quesiton with Toby Bloomberg about what features could TypePad add on that will be more appropriate for small business owners? Personally, I think TypePad is not geared for SBO. If you really want a blog system, one that can do much more than blog, get MovableType (or WordPress). Spend some time and energy to find someone who will build your blog (on your own domain name) for relatively minimal ammounts of money (yes, blogging is a marketing strategy and should be spent like one). Some hosts already have MT or WP ready to go (see Dreamhost and MediaTemple). These systems are built to do more for SBOs and have much more flexibility than TypePad does. Now, I understand that a lot of SBOs like TypePad because they don't have to get their hands dirty with code, hosting,
and stats. They are just "users." I say MT makes you a "power-user" and opens the door to so many features that TP can't give you. I also agree with Paul that this is a huge vertical market that someone is going to capitalize on sooner
or later (like LexBlog has done for the legal market) and if I had the resources I would do it myself.
So just like Will Smith and Martin Lawerence say "Bad boys. Bad Boys, whatcha gonna do?" Are you going to stay or switch? I think many more still have to debate all the costs involved before making that decision.